Treatment Overview— be fully informed before deciding
RealSelf's research based on user data has revealed that customers seek treatment overview information that includes general cost, recovery time, expected results, longevity, and risks. This information is crucial in enabling customers to make informed decisions about their treatments.
In response to this need, I was tasked to design a new treatment overview page that offers essential information to assist customers in making intelligent treatment decisions. The page provides a comprehensive yet concise summary of the treatment and offers a glimpse of the in-depth content that RealSelf provides.
WHAT
UI/UX Design
Art Direction
User Testing
A/B Testing
Concepting
Prototyping
User Flows
PLATFORM
Web
iOS
TIME
3 months
2017
PROCESS & TESTING
The stakeholders gave the core team a content skeleton that aided in early concepting. The team agreed on an MVP wireframe for research after brainstorming and iterating. User testing and a live A/B test were conducted with the larger team's collaboration.
In a ten-day split A/B test on 12 main treatment pages, the team focused on dwell time and user bounce rate to learn about user engagement rates.
The Results
Our final design struck a balance between an editorial and clinically chic. As a platform that aims to break the stigma of cosmetic surgery and provide a trusted space for people to share, we aimed to enhance our brand through a polished and simple user experience. We utilized more space, curated trusted content, at-a-glance components, and personable photography to achieve this.
